With the blessings of the divine Shri. Satya Sai Baba, Late Shri K.N. Satyam Setty made a modest beginning in the manufacture of incense sticks in 1964 from a small unit. The fledgling unit was named Shrinivas Sudghandalaya. Shri Satyam Setty was soon recognized as the king of “Masala Incenses”. He created magic with his incenses. His creations like the “Nag Champa” were divine and heavenly, and are in demand all over the world, even after 5 decades.